At Paradigm we encourage our teams to challenge conventional wisdom and the status quo. Questioning why things are made the way they are or how they have evolved over time, leads us to consider how they could be improved - not for the sake of it, but to make our contribution to a better world. This can come from understanding customer dissatisfaction or the need to better facilitate a new technology, X-Lok answers both with a new system that is smaller, faster and lighter.

In air travel, Extra Long Range aircraft with super efficient engines like the A321XLR with a range of 8,700km have brought a new narrow body long haul era creating a need for improved passenger comfort in Economy cabins through a new upgrade path that isn’t restricted to Premium Economy, Business or First. Blue Sky Super Economy seating does just that, introducing an entirely new business model and revenue stream.

Economy seating accounts for 97% of all aircraft seating, yet with seat vendor and airline focus on Premium, Business and First, Economy cabin upgrades, currently restricted to extra-leg-room at cross-aisle and over-wing exits, remain the single largest unexploited global Ancillary Revenue stream, currently valued at $157.8Bn.

Blue Sky’s uniquely convertible Super Economy seats vary the ratio of Premium to Economy on any flight according to passenger demand, changing the fixed cabin layout without affecting seat pitch, allowing the 4.9Bn passengers travelling Economy annually, 1.6Bn overnight on long haul and early and late sectors, the option to select an affordable, inexpensive comfort upgrade providing up to 12" extra floor space and a 40° internal recline to rest or sleep in unmatched comfort, whilst improving route profitability through a powerful new Ancillary Revenue model.